Millions of people are using this app to find Threesomes and Hookups

We already knew the dating app “Tinder”, and here since July “Feeld“, dedicated to finding couples for threesomes, that is to say the “three-shots”. Imagined by a Londoner, it can locate potential candidates for this practice nearby.

Feeld Makes it Easy to Locate Couples Near You.

Indeed Feeld is a new application for threesomes on the model of Tinder is a free application to download on the mobile based on geolocation and immediacy. The menu of the application is indeed very simple and offers “instant meets” or immediate plans to respond to the pulse of the moment and “look around” to keep abreast of what could potentially lead to a meeting. The profile is simple and does not require very complicated criteria to fulfill – we can start very quickly and be connected in the moment.

The solution requires to succeed to have enough interested people in the neighborhood. It is therefore rather adapted to big cities. It is difficult to imagine the interest of finding two candidates for threesomes more than half an hour away. So much for the offer.

What do we know about demand? Studies of French sexual practices show that this practice of threesomes does not evolve over time and affects a stable percentage of the population. Especially since the trio is not relayed by any media or cultural production – especially movies and series. These broadcast new practices and the desire to try them, but two.

Also what evolves in the sexual practices of the French is the diversity of the practices within the couple and a wider range of practices which is explained in particular by the mediatization of the practices which were rarer and also by the simple access of information in magazines, the application kama sutra and pornography. The two-person model remains very dominant.

So the demand is stable.

In addition, the demand for threesomes is structurally asymmetrical: men dream of two women to take care of them and conversely women also dream of threesomes with two men. Supporting a comparison with someone of her sex is difficult: one evaluates one’s own physical attributes and feels less valued than two opposite-sex partners. This explains why the demand is asymmetrical and often leads to monetary compensation in the form of a gift or invitation. In addition, there are more men than women who have a regular practice not compensated
Under what conditions could such an application generate demand within the population? How could she manage to influence behavior?

If we transpose to this application what we know other application innovations or not, we find that the ease of organization and the free application can encourage to try. Thus, carpooling, the exchange of services between neighbors or the libertine relationship via gleeden and other applications can give the idea to innovate in these practices and shake up habits. But from there to act, we still lose some candidates for threesomes.

This raises the question of recruiting two candidates of the desired sex in his area of ​​residence. One can imagine that as on geekmemore men are more eager than women to adhere to it. It will therefore be necessary to satisfy an asymmetrical demand.

Finally, imagining that ease and gratuitousness make you want to try and try, is it for as long as we make it his favorite practice? As noted above, the percentage of followers remains stable.

As for many new applications, they can seduce, try a first time but then do not convert and make a habit.

Finally, as the practice does not find for the moment no echo in a film or a series that would be cult and would help spread the practice, we can think that it will remain a niche practice.
In the area of ​​sexual applications, which ones work best, and why?

Compared to them, “Feeld” is condemned to remain a niche market? The applications that work the best are those that first address the main market, namely those who are already seeking a partner for a sex life for two, so mainstream. And there the offers that are coupled with the geolocation, the tracking on mobile during the day and a playful relationship work necessarily better because they surf on the values ​​of the moment: immediacy, playful and hedonic and put away of chance, of the unforeseen and therefore charm in the meeting. We find finally romantic models like “happn” who organizes the meeting that should have been done because we frequent the same places but we do not cross or we do not dare to approach.

Beside the main market, there are applications for romantic relationships already begun, allowing like application kama sutra to spice up our practices, to give ideas to experiment new things, even to take video for personal use.